Drive. La sorprendente verità su ciò che ci motiva nel lavoro e nella vita

We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach.  That's a mistake, Daniel H. Pink says in his transformative new book.  The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you.  In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

This is a book of big ideas that explains how each of us can find the surest pathway to high performance, creativity and even health and well-being.