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Atomic Habits: Tiny Changes, Remarkable Results by James Clear, ISBN: 9781847941848

Atomic Habits: Tiny Changes, Remarkable Results

An Easy and Proven Way to Build Good Habits and Break Bad Ones

Paperback

by ( Apr, 2019 )

People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions - doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life.

Eats, Shoots & Leaves by Lynne Truss, ISBN: 9780007329069

Eats, Shoots & Leaves

The Zero Tolerance Approach to Punctuation

Paperback

by ( Oct, 2009 )

Anxious about the apostrophe? Confused by the comma? Stumped by the semicolon? Join Lynne Truss on a hilarious tour through the rules of punctuation that is sure to sort the dashes from the hyphens. We all had the basic rules of punctuation drilled into us at school, but punctuation pedants have good reason to suspect they never sank in. 'Its Summer!' screams a sign that sets our teeth on edge. 'Pansy's ready', we learn to our considerable interest ('Is she?') as we browse among the bedding plants. It is not only the rules of punctuation that have come under attack but also a sense of why they matter. In this runaway bestseller, Lynne Truss takes the fight to emoticons and greengrocers' apostrophes with a war cry of 'Sticklers unite!'

Persuasive Copywriting (2nd Edition) by Andy Maslen, ISBN: 9780749483661

Persuasive Copywriting (2nd Edition)

Cut Through the Noise and Communicate With Impact

Paperback

by ( Jan, 2019 )

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.

This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

D&AD. The Copy Book by D&AD, ISBN: 9783836568524

D&AD. The Copy Book

How some of the best advertising writers in the world write their advertising

Hardcover

by ( Apr, 2018 )

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick, ISBN: 9781492180746

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Draft No. 4: On the Writing Process by John McPhee, ISBN: 9780374537975

Draft No. 4 is a master class on the writer's craft. In a series of playful, expertly wrought essays, John McPhee shares insights he has gathered over his career and has refined while teaching at Princeton University, where he has nurtured some of the most esteemed writers of recent decades. McPhee offers definitive guidance in the decisions regarding arrangement, diction, and tone that shape non fiction pieces, and he presents extracts from his work, subjecting them to wry scrutiny. In one essay, he considers the delicate art of getting sources to tell you what they might not otherwise reveal. In another, he discusses how to use flashback to place a bear encounter in a travel narrative while observing that "readers are not supposed to notice the structure. It is meant to be about as visible as someone's bones." The result is a vivid depiction of the writing process, from reporting to drafting to revising - and revising, and revising.

Draft No. 4 is enriched by multiple diagrams and by personal anecdotes and charming reflections on the life of a writer. McPhee describes his enduring relationships with The New Yorker and Farrar, Straus and Giroux, and recalls his early years at Time magazine. Throughout, Draft No. 4 is enlivened by his keen sense of writing as a way of being in the world.

Pig the Tourist by Aaron Blabey, ISBN: 9781742994123

Pig the Tourist

Hardcover

by ( Jul, 2019 )

You can’t take him anywhere!

When Pig, the world’s greediest Pug, goes on holiday, he causes CHAOS wherever he travels! But every party must come to an end...

Another laugh-out-loud book from the New York Times best-selling author, Aaron Blabey.

Knife by Jo Nesbo, ISBN: 9781787300774

Knife

Paperback

by ( Jul, 2019 )

HARRY HOLE FACES A DEADLY FOE IN THE NEW THRILLER FROM SUNDAY TIMES NUMBER ONE BESTSELLER JO NESBO. 'Nesbo is one of the best thriller writers on the planet' Daily Express HARRY HOLE IS ABOUT TO FACE HIS DARKEST CASE YET. Harry is in a bad place: Rakel has left him, he’s working cold cases and notorious rapist and murderer Svein Finne is back on the streets. THE FIRST KILLER HARRY PUT BEHIND BARS IS OUT TO GET HIM. Harry is responsible for the many years Finne spent in prison but now he’s free and ready to pick up where he left off. A MAN LIKE HARRY BETTER WATCH HIS BACK. When Harry wakes up with blood on his hands, and no memory of what he did the night before, he knows everything is only going to get worse . . . JO NESBO HAS SOLD OVER 40 MILLION BOOKS WORLDWIDE The phenomenal twelfth instalment in Jo Nesbo’s internationally bestselling crime fiction series.

The Nickel Boys by Colson Whitehead, ISBN: 9780708899434

The Nickel Boys

Paperback

by ( Jul, 2019 )

The Nickel Boys is Colson Whitehead's follow-up to the Pulitzer Prize- and National Book Award-winning bestseller The Underground Railroad, in which he dramatizes another strand of United States history, this time through the story of two boys sentenced to a stretch in a hellish reform school in Jim-Crow-era Florida.

Elwood Curtis has taken the words of Dr Martin Luther King to heart: he is as good as anyone. Abandoned by his parents, brought up by his loving, strict and clearsighted grandmother, Elwood is about to enroll in the local black college. But given the time and the place, one innocent mistake is enough to destroy his future, and so Elwood arrives at The Nickel Academy, which claims to provide 'physical, intellectual and moral training' which will equip its inmates to become 'honorable and honest men'.

In reality, the Nickel Academy is a chamber of horrors, where physical, emotional and sexual abuse is rife, where corrupt officials and tradesmen do a brisk trade in supplies intended for the school, and where any boy who resists is likely to disappear 'out back'. Stunned to find himself in this vicious environment, Elwood tries to hold on to Dr King's ringing assertion, 'Throw us in jail, and we will still love you.' But Elwood's fellow inmate and new friend Turner thinks Elwood is naive and worse; the world is crooked, and the only way to survive is to emulate the cruelty and cynicism of their oppressors.

The tension between Elwood's idealism and Turner's skepticism leads to a decision which will have decades-long repercussions. Based on the history of a real reform school in Florida that operated for one hundred and eleven years and warped and destroyed the lives of thousands of children, The Nickel Boys is a devastating, driven narrative by a great American novelist whose work is essential to understanding the current reality of the United States.

2040: A Handbook for the Regeneration by Damon Gameau, ISBN: 9781760554149

'You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.' Buckminster Fuller Like most of us, Damon Gameau has spent most of his adult years overwhelmed into inaction by the problem of climate change and its devastating effects on the planet. But when Damon became a father, he knew he couldn't continue to look away. So he decided to do what he does best, and tell a story. And the story became an imagining of what the world could look like in 2040, if we all decided to start doing things differently, right now. The result is the era-defining documentary 2040 - a meticulously researched plea for the adoption of community-building, energy-generating, forest-renewing, ocean-replenishing measures that science tells us will reset our planet's health, drive our economies and improve lives across the globe. 2040: A Household Handbook for the Regeneration shows us how we can stitch this magnificent vision into everyday life by engaging in activities such as cooking, shopping, gardening, sharing, working and teaching our kids. It shows us that climate change is a practical problem that can be tackled by each of us, one small step at a time, and that we can make a genuine difference - if we know what to do. Brimming with practical wisdom and even 50 delicious recipes, 2040: A Household Handbook for the Regeneration empowers you to become the change you want to see in the world.

Your Dream Life Starts Here by Kristina Karlsson, ISBN: 9780648317203

Your Dream Life Starts Here

Essential and simple steps to creating the life of your dreams

Paperback

by ( Sep, 2018 )

This book is filled with powerful ideas and simple proven tools that will help you transform your wishes into dreams, and then into an achievable one-page roadmap for creating your dream life rdash; a life designed by you for you, and for your loved ones. Kristina Karlsson, the woman behind the inspiring global success story, kikki.K, shares personal insights from her amazing journey, from humble beginnings on a small farm in Sweden to the 3am light bulb moment that led her to chase and achieve dreams that are now inspiring a worldwide community of dreamers. Filled with simple and practical magic edash; and inspiring stories and wisdom from people who've dared to dream big fdash; this book will show you how to harness the power of dreaming to transform your life in small, simple steps. Featuring stories of: Dr Tererai Trent (Oprah Winfreyesquo;s all-time favourite guest), Arianna Huffington, Stella McCartney, Sir Richard Branson, Oprah Winfrey, Li Cunxin (author of Mao's Last Dancer), Alisa Camplin-Warner (winner of a remarkable Olympic gold medal), Michelle Obama, and others. Whether you want to get the most out of your personal life, career or business, the insights on dreaming and doing in this book may be your most important learnings this year. Your dream life awaits mdash; start today!