'A game-changer ... I'm a new person after reading this book,' Milo's Library 'Amazing! I adore this book...I cannot express how much everyone should read this' Netgalley reviewer 'I highlighted entire pages...I will absolutely be returning to this book again and again for advice' Mama's Book Ramblins' Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte Most of us want to change something about ourselves - our stress levels, weight, relationships, or our performance at work. Change is hard and emotional, but it's not as tough as you think. In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. With practical tools and simple tips, Gabija shows how you can make change happen, including: - What the brain needs to create new habits - The eight types of emotion and how to take control of them - The magical power of motivation and how to boost it - Simple ways to improve productivity - The secret to strengthening relationships Inspiring and enlightening, Why the F*ck Can't I Change? uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.