| ISBN: | 9781591847786 |
| Publisher: | Portfolio |
| Published: | 4 November, 2014 |
| Format: | Hardcover |
| Language: | English |
| Links | |
| Editions: |
25 other editions
of this product
|
Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup founder to identify specific actionable steps.
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