Hooked: How to Build Habit-Forming Products
How to Build Habit-Forming Products
Nir Eyal
ISBN: | 9781501214622 |
Publisher: | Brilliance Audio |
Published: | 4 November, 2014 |
Format: | Audiobook |
Language: | English |
Links | Booko's Blog |
Editions: |
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Hooked: How to Build Habit-Forming Products
How to Build Habit-Forming Products
Nir Eyal
Presents a model for creating and marketing products that encourage profitable customer behavior with minimal aggressive advertising, drawing on the author's experiences as a startup founder to identify specific aspects of habit-forming products.
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