| ISBN: | 9781586485733 |
| Publisher: | PublicAffairs |
| Published: | 31 May, 2008 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
12 other editions
of this product
|
A clinical psychologist and political strategist looks at how voters respond emotionally, not rationally, to presidential candidates and offers examples of politicians who create an emotional bond with voters that helps them ignore facts that contradict their preference.
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