Business Relationships for Competitive Advantage

Cover Art for 9781403919045, Business Relationships for Competitive Advantage by Cox, Andrew Cbsp, Lonsdale, Chris, Sanderson, Joe
ISBN: 9781403919045
Publisher: Palgrave Macmillan
Published: 1 March, 2004
Format: Hardback
Language: English
Links Australian Libraries (Trove)

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

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