Advertising & IMC: Principles and Practice, Global Edition
Principles and Practice, Global Edition
Sandra Moriarty, William D. Wells, Nancy Mitchell
ISBN: | 9781292017396 |
Publisher: | Pearson Education |
Published: | 1 May, 2014 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
17 other editions
of this product
|
Advertising & IMC: Principles and Practice, Global Edition
Principles and Practice, Global Edition
Sandra Moriarty, William D. Wells, Nancy Mitchell
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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