Advertising & IMC: Principles and Practice
Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood
An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Booko found 18 book editions
Product filters
Product |
Details
|
Price
|
New
|
Used
|
---|---|---|---|---|
|
New: Click to Check
Used: Click to Check
|
New: Click to Check
Used: Click to Check
|
Click to Check | Click to Check |
|
New: $463.45
Used: $470.04
|
New: $463.45
Used: $470.04
|
$463.45 | $470.04 |
|
New: $661.33
Used: Click to Check
|
New: $661.33
Used: Click to Check
|
$661.33 | Click to Check |
|
New: Click to Check
Used: Click to Check
|
New: Click to Check
Used: Click to Check
|
Click to Check | Click to Check |
|
New: Click to Check
Used: Click to Check
|
New: Click to Check
Used: Click to Check
|
Click to Check | Click to Check |
|
New: $61.87
Used: $194.38
|
New: $61.87
Used: $194.38
|
$61.87 | $194.38 |
|
New: Click to Check
Used: $132.31
|
New: Click to Check
Used: $132.31
|
Click to Check | $132.31 |
|
New: $349.19
Used: $691.01
|
New: $349.19
Used: $691.01
|
$349.19 | $691.01 |
|
New: $62.35
Used: $104.21
|
New: $62.35
Used: $104.21
|
$62.35 | $104.21 |
|
New: $47.78
Used: $36.51
|
New: $47.78
Used: $36.51
|
$47.78 | $36.51 |
|
New: $106.18
Used: Click to Check
|
New: $106.18
Used: Click to Check
|
$106.18 | Click to Check |
|
New: $104.50
Used: $26.80
|
New: $104.50
Used: $26.80
|
$104.50 | $26.80 |
|
New: $154.25
Used: Click to Check
|
New: $154.25
Used: Click to Check
|
$154.25 | Click to Check |
|
New: $154.25
Used: Click to Check
|
New: $154.25
Used: Click to Check
|
$154.25 | Click to Check |
|
New: $105.29
Used: $39.56
|
New: $105.29
Used: $39.56
|
$105.29 | $39.56 |
|
New: $154.25
Used: $183.46
|
New: $154.25
Used: $183.46
|
$154.25 | $183.46 |
|
New: $125.33
Used: Click to Check
|
New: $125.33
Used: Click to Check
|
$125.33 | Click to Check |
|
New: $124.61
Used: $87.42
|
New: $124.61
Used: $87.42
|
$124.61 | $87.42 |
Booko collects this information from user contributions and sources on the internet - it is not a definitive list of editions. Search Booko for other editions of Advertising & IMC: Principles and Practice.