| ISBN: | 9780385528290 |
| Publisher: | Crown Business |
| Published: | 21 October, 2008 |
| Format: | eBook |
| Editions: |
13 other editions
of this product
|
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep wi
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