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Switch

How to Change Things When Change Is Hard

Cover Art for 9780307885036, Switch by Chip Heath
ISBN: 9780307885036
Publisher: Random House Inc.
Published: 1 February, 2011
Format: Paperback
Language: English
Editions:
23 other editions of this product

In 'Switch', authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.

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