Switch
How to Change Things When Change Is Hard
Chip Heath
ISBN: | 9780307885036 |
Publisher: | Random House Inc. |
Published: | 1 February, 2011 |
Format: | Paperback |
Language: | English |
Editions: |
23 other editions
of this product
|
Switch
How to Change Things When Change Is Hard
Chip Heath
In 'Switch', authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.
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