Consumer Behavior: Buying, Having, and Being

Cover Art for 9780132671842, Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
ISBN: 9780132671842
Publisher: Prentice Hall
Published: 27 December, 2011
Format: Paperback
Language: English
Links Australian Libraries (Trove)

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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