Generation Impact: How Next Gen Donors Are Revolutionizing Giving

An insider's guide to the coming philanthropic revolution. Meet the next generation of big donors the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As 'next gen donors' step into their philanthropic roles, they not only have unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their 'Impact Revolution,' offering firsthand insight into the hands-on, boundary-pushing, unconventional strategies they want to pursue. But this fascinating book also reveals a generation of new donors searching for ways to respect the past even as they transform the future.

They are determined to honor the philanthropic legacies and values they've inherited by making big giving more effective than ever before, by finally moving the needle on enduring social problems. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: * How they want to revolutionize giving to expand its positive impact on our lives and our communities. * Which causes interest them, how they want to engage with those causes and, perhaps more important, how they do not want to engage. * Which new tools and strategies for change excite them most. * What they are learning from previous generations, and what they want to bring to their work alongside those generations. * How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our persistent problems.

Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals those who work closest with these next gen donors on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm and their wealth to make the most positive difference in a world with such great need.