Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
How New Marketing is Transforming the Business World (and How to Thrive in It)
Seth Godin
![Cover Art for 9780749929480, Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) by Seth Godin](https://cdn.booko.info/covers/7944f8b8d23910c5/v/600.jpeg)
ISBN: | 9780748129263 |
Publisher: | Hachette |
Published: | 3 February, 2011 |
Format: | eBook |
Links | Hachette |
Editions: |
5 other editions
of this product
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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
How New Marketing is Transforming the Business World (and How to Thrive in It)
Seth Godin
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted wi
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