Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton.
Robert I. Sutton
| ISBN: | 9780743212120 |
| Publisher: | Free Press |
| Published: | 30 September, 2007 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
8 other editions
of this product
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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton.
Robert I. Sutton
Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.
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