| ISBN: | 9780273752431 |
| Publisher: | Pearson Education Limited |
| Published: | 31 March, 2011 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
77 other editions
of this product
|
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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