Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
An Integrated Marketing Communications Perspective
George E. Belch, Michael A. Belch
| ISBN: | 9780071160889 |
| Publisher: | McGraw-Hill Inc.,US |
| Published: | 31 January, 1999 |
| Format: | Paperback |
| Language: | English |
| Editions: |
1 other edition
of this product
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
An Integrated Marketing Communications Perspective
George E. Belch, Michael A. Belch
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
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