This is a Summary of Nir Eyal's HOOKED: Proven Strategies for Getting Up to Speed Faster and SmarterHow do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?The #1 Best Seller answers these questions (and many more) by explaining the Hook Model-a four-step process embedded into the products of many succ