Apple co-founder and current CEO Steve Jobs has many labels. Wealth calls him ""America's most brutal boss"". Jim Collins calls him ""Beethoven of business"". Silicon Valley calls him ""Chief Innovation Officer of the computer industry. ""The Economist likens him to ""the great emperor Napoleon ""This book is one of the world famous series of entrepreneurial management log. With the form of log, it makes deep analysis of Jobs Growing experience, unique personality, product development ideas of paying attention to user experience, well-prepared and excelsior marketing plans, right-brain thinking and management, never give up spirit and negotiation ability in balancing tough and compromise.