The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim the argument is essentially beside the point: it's here; it's everywhere. The real question is do we direct technology or do we let ourselves be directed by it and those who have mastered it? 'Choose the former ' writes Rushkoff 'and you gain access to the control panel of civilization. Choose the latter and it could be the last real choice you get to