Answers to the essential questions 'Who Am I?' and 'What am I here for?' greatly determine our quality of life and happiness. 'Who Am I?' helps answer these and many other questions through the wonderful, neutral language of archetypes (pronounced ark-i-types). This knowledge will help you to understand and transform your relationship with yourself and others by learning that there is no such thing as a bad archetype, or a bad person, and that we all experience times of light and shadow. Archetypes define our personalities, including all our gifts, contradictions, values, motivations, ambitions, talents and challenges. Discover from more than 100 archetypes your unique combination of 13. Find out how they influence specific aspects of your life using the 'Who A I?' Map. Understanding their light and shadow will enable you to make confident and informed decisions for your life.