In this accessible and inspirational book, designer Michael Johnson provides invaluable tips and advice gleaned from over 30 years' experience of creative practice. Short, witty entries offer guidance ranging from dealing with clients, understanding and questioning design briefs, and making successful presentations, to getting a job, switching direction mid-career or starting your own company. Ideal to dip in and out of whenever a flash of inspiration is needed, the book examines where great ideas come from, and how to increase your chances of having more.