No B.S. Guide to Brand-Building by Direct Response
Dan S. Kennedy, Forrest Walden, Jim Cavale
ISBN: | 9781613082713 |
Publisher: | Entrepreneur Press |
Published: | 17 March, 2014 |
Format: | eBook |
No B.S. Guide to Brand-Building by Direct Response
Dan S. Kennedy, Forrest Walden, Jim Cavale
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number
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