Uncensored Sales Strategies
A Radical New Approach to Selling Your Customers What They Really Want--No Matter What Business You're in
Biddle Barrows, Sydney, Dan Kennedy
ISBN: | 9781599181936 |
Publisher: | Entrepreneur Press |
Published: | 1 February, 2009 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Uncensored Sales Strategies
A Radical New Approach to Selling Your Customers What They Really Want--No Matter What Business You're in
Biddle Barrows, Sydney, Dan Kennedy
Sex Sells… With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less. The business she was really in? Selling a fantasies. Fantasies inspire, excite and motivate - they make us feel good about ourselves. We all buy fantasies everyday - from a car dealership, a spa, a realtor. The salesman that masters the art of selling fantasies can write his own check. Now the Mayflower Madam shows you how - in a way you've never dreamed of. This one-of-a-kind sales guide works for any business and any salesperson. Through racy examples and entertaining anecdotes, discover how to: Unearth your prospects' unspoken expectations so you can create a sales design that delivers the goods Figure out what business your customers want you to be in - and how to reverse engineer it so your customer actually receives that experience Be selective and attract affluent customers where price is not a barrier Reverse the sales process, creating a sales choreography to take control of your prospect Quickly establish your clients' trust - lessons from a business where trust is hard to come by Plus get Sydney's 25 XXX-Rated Sales Secrets! Provocative and clever, Biddl
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