ISBN: | 9781576873557 |
Publisher: | powerHouse Books |
Published: | 31 October, 2007 |
Format: | Hardcover |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
6 other editions
of this product
|
"Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point."
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