Fashion Entrepreneurship
Michele M. Granger
ISBN: | 9781563672330 |
Publisher: | Fairchild Publications |
Published: | 30 November, 2002 |
Format: | Hardcover |
Links | Australian Libraries (Trove) |
Fashion Entrepreneurship
Michele M. Granger
This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.
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