Contemporary Strategy Analysis: Concepts, Techniques, Applications
Concepts, Techniques, Applications
Grant
ISBN: | 9781557862426 |
Publisher: | Blackwell Pub |
Published: | 19 March, 1991 |
Format: | Hardcover |
Language: | English |
Editions: |
9 other editions
of this product
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Contemporary Strategy Analysis: Concepts, Techniques, Applications
Concepts, Techniques, Applications
Grant
Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage.
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