The reason you couldn't lose weight until now was that the present value of your long term health is lower than the effort required to lose weight. In simple words: it's just too hard. There is no silver bullet that will reduce the effort. You know what you need to do to lose weight. The problem is that you lack motivation. The author of this book is not an expert on nutrition or physical training, but he is a researcher of motivation. He shows how to add external motivation enough to expend the