Fashion Entrepreneurship + Studio Access Card: Retail Business Planning
Bundle Book + Studio Access Card
Michele M. Granger, Tina M. Sterling
ISBN: | 9781501395451 |
Publisher: | Fairchild Books |
Published: | 15 February, 2015 |
Format: | Paperback |
Language: | English |
Links | Booko's Blog |
Editions: |
5 other editions
of this product
|
Fashion Entrepreneurship + Studio Access Card: Retail Business Planning
Bundle Book + Studio Access Card
Michele M. Granger, Tina M. Sterling
Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle
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