For the first time ever, the fastest growing health app, Noom, shares the strategies, science and psychology for creating lasting habit change and weight loss. The Noom Mindset offers simple strategies that are easy, actionable in everyday life and hold the promise of permanent results. Noom has helped millions of people from all over the world unlock the secrets to easy, lasting weight loss. For the first time, the techniques, resources and science behind the Noom programme will be available outside the subscription app. The Noom Mindset presents research and psychology that is not included in the app, to delve deeper into the reasons behind your behaviour and how you can achieve lasting weight loss. The book is packed with strategies for changing your behaviour when it comes to nutrition, exercise, water consumption, sleep and mindset. It makes it easy to customise a programme that will work for every reader on any day of their lives, holding their big picture reasons for setting health goals at the heart of a life they love. For new users this book will introduce the deep research and psychological concepts that lead to lasting behavioural change. For those already using the app, the book will take the programme to a next level.