What is Marketing?
Alvin J. Silk
ISBN: | 9781422104606 |
Publisher: | Harvard Business Review Press |
Published: | 1 November, 2006 |
Format: | Paperback |
Links | Australian Libraries (Trove) |
What is Marketing?
Alvin J. Silk
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
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