There is no better kept secret in your computer than the chip that makes everything go. Most People simply look for Intel Inside and look no further. That paradigm had been working for years. Today you can find better performance and lower prices with alternative processing chips. Intel, the dominant chip maker in the world is a household name but is it still the technology leader that it claims to be? This book answers that question and it also gives you information that you need to know to understand what's inside the engine of your computer and why the old maxims no longer apply. You won't be able to put this book down. Everything you want to know about chips is in here. The beauty of this book is that it not only gives you the inside scoop on which engine should drive your PC, but it also offers a first-class business and historical perspective on a fascinating technology based industry. The Chip War between AMD and Intel, IBM, and others will be big news for years to come. Even then, the case may not be decided permanently. Who will survive? Who will win the Chip Wars? This book gives you the best insights as to what the fight is all about and who is poised to win. Though this book was originally produced in 2005 and it is in its second reprint with minor modifications, it is still the defining book for programmers, analysts, IT Directors, network analysts, etc. Even John Q. Public can gain from reading this great book. It speaks the language of every day Americans and d