| ISBN: | 9780844235042 |
| Publisher: | McGraw-Hill Contemporary |
| Published: | 1 May, 1996 |
| Format: | Hardcover |
| Links | Australian Libraries (Trove) |
This text provides all the step-by-step guidance needed to create and market an image that will use public perceptions to build awareness, increase market share and attain business objectives.
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