Contains all the tools and practical guidance you need to prepare for and conduct negotiations in business today. It will help you: identify the attitudes to trust and risk that motivate managers when they negotiate; understand how to improve your negotiating behavior through tit-for-tat strategies; cope with difficult negotiators and their intimidatory behaviors; avoid the tensions of single issue zero-sum negotiations by linking negotiable tradables into winning packages; understand how conditional propositions always win against ?one-way-street' demands or submissive giveaways; and understand why you are in competition with your business rivals. For the busy non-expert.