Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
ISBN: | 9780739341346 |
Publisher: | Random House |
Published: | 2 January, 2007 |
Format: | Audiobook |
Language: | English |
Editions: |
12 other editions
of this product
|
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. Simultaneous.
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