Weird Ideas That Work
18 Ways to Build Companies Where Innovation Never Stops
Robert I. Sutton
ISBN: | 9780713995459 |
Publisher: | Allen Lane |
Published: | 31 January, 2002 |
Format: | Paperback |
Links | Australian Libraries (Trove) |
Editions: |
8 other editions
of this product
|
Weird Ideas That Work
18 Ways to Build Companies Where Innovation Never Stops
Robert I. Sutton
No-one is against creativity. Everyone agrees that creativity is a very good thing in people and in companies. The creative industries are where the action is, so creativity must be a good thing. However, it's not altogether clear what creativity is, and it certainly isn't easy to work out how to encourage it, to manage it, and above all how to profit from it.
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