Influence
How and Why People Agree to Things
Robert B. Cialdini
ISBN: | 9780688015602 |
Publisher: | William Morrow & Co |
Published: | 1 March, 1984 |
Format: | Hardcover |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
28 other editions
of this product
|
Influence
How and Why People Agree to Things
Robert B. Cialdini
Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit ag
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