| ISBN: | 9780671046422 |
| Publisher: | Simon & Schuster Sound Ideas, Riverside, New Jersey, U.S.A. |
| Published: | 1 August, 1999 |
| Format: | Audiobook |
| Language: | English |
| Editions: |
12 other editions
of this product
|
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.
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