Selling the Wheel: Choosing the Best Way to Sell for You and Your Company
Choosing the Best Way to Sell for You and Your Company
Jeff Cox
ISBN: | 9780671033101 |
Publisher: | Pocket Books |
Published: | 8 May, 2001 |
Format: | Paperback |
Editions: |
4 other editions
of this product
|
Selling the Wheel: Choosing the Best Way to Sell for You and Your Company
Choosing the Best Way to Sell for You and Your Company
Jeff Cox
Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.
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