Marketing Management : 12e
Philip Kotler, Kevin Lane Keller
ISBN: | 9780536104397 |
Publisher: | Prentice Hall Press - Colleege division |
Published: | 1 December, 2005 |
Format: | Hardcover |
Language: | English |
Editions: |
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Marketing Management : 12e
Philip Kotler, Kevin Lane Keller
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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