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Reframing Business: When the Map Changes the Landscape

Cover Art for 9780471485575, Reframing Business: When the Map Changes the Landscape by Richard Normann
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ISBN: 9780471485575
Publisher: Wiley
Published: 6 July, 2001
Format: Hardcover
Links Australian Libraries (Trove)

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Reframing Business: When the Map Changes the Landscape

In this book Richard Normann seeks to shows that if organizations are prepared to rethink the way they do business, they can occupy the competitive high ground of the future. To do this they must transform concepts and framework into action.

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