ISBN: | 9780349410401 |
Publisher: | Piatkus |
Published: | 6 October, 2015 |
Format: | eBook |
Links | Hachette |
Editions: |
4 other editions
of this product
|
The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges t
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