| ISBN: | 9780273713029 |
| Publisher: | Pearson Education Limited |
| Published: | 2 December, 2008 |
| Format: | Paperback |
| Links | Australian Libraries (Trove) |
| Editions: |
1 other edition
of this product
|
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
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