Principles of Direct and Database Marketing
Alan Tapp
ISBN: | 9780273683551 |
Publisher: | Financial Times Prentice Hall |
Published: | 24 September, 2004 |
Format: | Paperback |
Language: | English |
Editions: |
10 other editions
of this product
|
Principles of Direct and Database Marketing
Alan Tapp
An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view.
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