| ISBN: | 9780256081145 |
| Publisher: | McGraw-Hill Inc.,US |
| Published: | 19 December, 1991 |
| Format: | Hardcover |
| Language: | English |
| Editions: |
32 other editions
of this product
|
A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies
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