Integrated Marketing Communications with Student Resource Access 12 Months

Cover Art for 9780170254304, Integrated Marketing Communications with Student Resource Access 12 Months by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence Shimp, J Craig Andrews
ISBN: 9780170254304
Publisher: Cengage Learning
Published: 29 September, 2014
Format: Book with Other Items
Links Australian Libraries (Trove)
Editions:
1 other edition of this product

IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.

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