The Medium is the Massage
An Inventory of Effects
Bruno Munari, John Berger, Marshall McLuhan, Susan Sontag
![Cover Art for 9780141035826, The Medium is the Massage by Bruno Munari, John Berger, Marshall McLuhan, Susan Sontag](https://bn.bkocdn.info/covers/8e2ef79fb44af951/v/600.jpeg)
ISBN: | 9780141035826 |
Publisher: | Penguin Classics |
Published: | 25 September, 2008 |
Format: | Paperback |
Language: | English |
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Editions: |
2 other editions
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The Medium is the Massage
An Inventory of Effects
Bruno Munari, John Berger, Marshall McLuhan, Susan Sontag
Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
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