ISBN: | 9780132056762 |
Publisher: | Pearson |
Published: | 26 September, 2006 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
10 other editions
of this product
|
Description For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
Shop Preferences
Customize which shops to display. You can include the following shops by logging in to change your settings.
Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
Historical Prices
Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.