ISBN: | 9780073206486 |
Publisher: | McGraw Hill Higher Education |
Published: | 3 June, 2005 |
Format: | Paperback |
Editions: |
6 other editions
of this product
|
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Shop Preferences
Customize which shops to display. You can include the following shops by logging in to change your settings.