Contemporary Advertising

Cover Art for 9780072964721, Contemporary Advertising by William F Arens
ISBN: 9780072964721
Publisher: McGraw-Hill Higher Education
Published: 1 July, 2005
Format: Hardcover
Editions:
15 other editions of this product

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Shop Preferences

Customize which shops to display. You can include the following shops by logging in to change your settings.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recommended